Ethereum has accomplished another milestone this week autonomously from the London difficult fork, with a ninety-year-old New York Stock Exchange (NYSE)-listed company changing its ticker to avert defoliation with Ether (ETH).

Home decor and furniture chain Ethan Allen, which has more than 300 stores across the U.s., announced on Wednesday that information technology had changed its NYSE ticker from "ETH" to "ETD." The firm said that it has incorporated "D" to reflect "design" and inverse its ticker to avoid investor confusion and solidify its online keyword searches:

"We as well believe this change volition better differentiate Ethan Allen news from Ethereum news in search results, as Ethereum is often abbreviated equally ETH."

The home furnishing manufacturer and retail chain was founded in 1932. Investors who want to hodl both versions of ETH volition take until Aug.xvi to practice so before Ethan Allen's symbol is changed for good.

Co-ordinate to The Wall Street Periodical in May, the interior design house'southward stock saw a surge in involvement from mistaken retail investors who idea they were buying Ether.

"We've definitely seen a massive increment on a percentage basis in mistaken activity on the Ethan Allen stream," Rishi Khanna, CEO of social investing site Stocktwits told the Wall Street Journal.

According to data from Yahoo Finance, the NYSE version of ETH was priced at $20 at the beginning of this twelvemonth and had surged by more than than 50% to the $32 mark by May 7. Since so, the price has crashed downwards to around $23 at the fourth dimension of writing.

In the comments section of the stock overview on Yahoo, at that place are many users who are either dislocated, annoyed or have plant the funny side of the proper name confusion between the two.

1 user named "Terry" wrote under the stock on Sun that "$ETH has risen $800+ since 20th July" and that in "under 12 weeks this bill run is taking off. Looking very bullish and nosotros're merely getting started. Long way off ATH'southward."

While "Chris L" wrote on Wednesday that "Ethan Allen should really change their stock symbol. It would exist overnice to discuss an actual corking business."

Related: Ethereum network burns $395K ETH per hour afterwards London upgrade

The cost of Ether has seen a resurgence over the by three weeks equally anticipation grew leading up to the London difficult fork or the Ethereum Improvement Proposal 1559 that went live on Thursday.