No Escape: Your Car Is the Next Major Entertainment Hub
Look around. No matter where you are—at home, in a coffee shop, on the subway—nearly people are probably staring at screens. From obsessively checking e-mail or social media to binge-watching Netflix to scoping the latest sports clips on ESPN, what was one time an activeness reserved for a living room is now available almost anywhere thanks to the cloud.
Today, perchance the only space safe from constant visual content consumption is the car—at to the lowest degree for the driver. While connectivity has invaded the vehicle interior in the form of Wi-Fi and streaming services, drivers still take to keep their eyes on the road instead of catching up on Stranger Things.
Simply that will alter with the advent of democratic vehicles. Content providers are salivating at the prospect of opening a pipeline into the motorcar once people no longer have to pay attention to the road. Simply this week, in fact, Intel announced a partnership with Warner Bros. "to develop in-cabin, immersive experiences in democratic vehicle settings."
"The ascension of the AV manufacture volition create one of the greatest expansions of consumer time available for entertainment we've seen in a long time," Intel CEO Brian Krzanich wrote in a blog mail service. "As passengers shift from existence drivers to riders, their connected-device time, including video-viewing time, volition increment."
In addition to AV occupants watching movies and Television to help pass fourth dimension in the car, Krzanich envisions "riders enjoying immersive experiences never seen earlier, courtesy of in-cabin virtual reality (VR) and augmented reality (AR) innovations. For example, a fan of the superhero Batman could enjoy riding in the Batmobile through the streets of Gotham City, while AR capabilities return the car a literal lens to the outside world, enabling passengers to view advert and other discovery experiences," he added.
Intel calls its Warner Bros. partnership the AV Amusement Experience and plans to create a concept motorcar "to demonstrate what entertainment in the vehicle could look similar in the futurity," Krzanich said. Just the chipmaker and entertainment giant are ane of several companies gearing up to develop content for what'due south been called the fifth screen.
The Next Journeying for Entertainment
A 2022 Ernst & Immature report predicted that streaming in-car amusement could help the entertainment manufacture rake in an additional $20 billion in acquirement. Ted Schilowitz, a futurist for Paramount Pictures, told The Hollywood Reporter in August that it volition be "the next journey for entertainment" and said "multiple studios are looking at this and meeting with strategic partners."
Schilowitz added that the entertainment industry sees "a lot of real estate" in self-driving cars to deliver content. "If you lot look at the windshield and windows, they are screens at the right altitude to be entertainment portals."
With the appearance of self-driving, car design volition radically modify and the steering bicycle and other controls will go away, making a vehicle interior a true bulldoze-in theater. Automakers have already produced futuristic self-driving concepts like the Mercedes-Benz F 015 Luxury in Motion concept that has six screens and turns the cabin into a "digital arena."
"If you don't need a steering wheel or driver's seat, the car tin exist a new space," Alex Hilliger, advanced engineer at Mercedes-Benz Research & Development North America, told THR. "The vehicle could take a lounge atmosphere, and the passengers can face forward or backward. We're re-envisioning the automotive experience."
With content will come up ads, and democratic cars are too a marketer's dream since they'll be able to literally bulldoze consumers to purchase products. So if you similar driving without the abiding content consumption that's invaded every other aspect of our lives, relish information technology while you can. On the other mitt, if you observe driving a waste of time, you tin look forrad to binge-watching—and likely seeing more commercials—instead of having to read bumper stickers and billboards to pass the time.
About Doug Newcomb
Source: https://sea.pcmag.com/news/18499/no-escape-your-car-is-the-next-major-entertainment-hub
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